As one of the most successful PR agencies in the classical music field, for artists has made it its philosophy to provide artists and their stories with the fitting platform and the right audience.
Maren Borchers, Philip Krippendorff and their team have been taking care of outstanding artists, ensembles, orchestras, festivals and labels with a focus on classical music for over two decades.
Their portfolio includes the conception and implementation of medium- and long-term PR and marketing strategies.
With offices in Berlin and Hamburg, for artists is located in two of the most important media cities in Germany. This ensures intensive support for press representatives and artists, both regionally and nationally.
The personal intense relationship with our artists as well as the creation of individual concepts is key to our success. Our ever-evolving contacts with international media representatives and freelance journalists combined with longstanding and close relationships with artist managements and the music industry have made us one of the leading PR agencies. Experience, competence, strong personality and love for music are at the heart of our work.
services
Press & PR
Our work focuses on intensive, direct and personal contact: with the artists we represent as well as with international specialized journalists and publishing houses with whom we maintain close ties. Whether soloist, ensemble, orchestra, festival or label - we achieve the best results for our clients with concrete and targeted PR measures. We tell their story.
Strategic consulting
Our PR work is as personal and diverse as musicians' careers themselves: we define - liaising closely with our clients - sustainable strategies for individual brand development and career promotion. This includes website analyses of functionality, practicality, aesthetics and editorial content, as well as the development of social media strategies. Whether crisis management, founding trusts or workshop prposals: our focus is on providing optimal, tailor-made support and advice on artistic public image and expanding personal networks.
Social Media Management
Social media and digital marketing have become for artists more important than ever. We develop creative content and provide demand-oriented consulting with a focus on increasing reach, continuity, digital storytelling and visual language: from formulating your digital vision to technical implementation to the finished post and community management. In personalised workshops for individuals or groups, we develop strong profiles, formats and campaigns.
Editorial
Playing with language is our talent, and telling your story is at the core of our work. Our portfolio includes writing artist biographies, well-researched programme introductions, texts for CD/DVD productions including booklet texts, press releases and spot-on project descriptions. In conversations with our clients we find the appropriate written format, advising on form and style.
Marketing
For every successful event and every project that aims to develop a special appeal requires a marketing strategy that is as creative as it is promising. For this reason, we offer long-term marketing consulting, strategy development and campaign implementation for selected projects. Empathy and a sense of what is feasible in liaising with our clients are always at the centre of our focus. We ley great importance in the effectiveness of our campaigns for events, for strengthening the image of institutions and for album releases, implementing them proactively with heart and soul.
Press trips
Experience classical music and artists first hand and look behind the scenes. We regularly invite selected members of the international press to the projects and festivals we represent for (specialized) reporting. Our extensive portfolio ranges from the planning and organisation of press trips to the coordination and personal support of journalists on site.